TikTok Shop is one of the biggest opportunities in e-commerce right now, but most brands are approaching it completely wrong. Ashley Wright, founder of Social Tale, has been on the platform since day one. He's scaled brands from zero to over $4.5 million in nine months and helped clients break through every major GMV milestone. In this playbook, he shares the exact framework Social Tale uses with every brand they take on. From running your numbers before you spend a penny, to building a creator programme that drives real GMV, to turning that content into a full cross-channel growth engine.

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