Run campaigns with multiple incentive structures

Pay creators by views, ad performance, affiliate sales, per post, or with free product, and mix and match them in one campaign. Every creator, video, and payment lives in Refunnel, so you always know who posted, how it did, and who's owed what

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THE BEST BRANDS USE US TO MANAGE THEIR CREATOR RELATIONSHIPS

Launch a challenge and get sign ups

Launch a branded challenge page with your brief and pay creators by CPM, affiliate, per post, or ad spend, or combine them. One link to join, no password required.

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Every submission in one place

Stop chasing links across DMs and email threads. See every creator's videos for each challenge, approve what fits your brief, and keep track of who's still in review.

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Pay creators when they hit their numbers

Creators get paid by gift card or direct deposit once their views reach your reward tiers. No payout spreadsheet, and we handle tax compliance too.

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Reward creators the way that works for you

Mix and match any of these in a single campaign, from reach to revenue.

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Reach

Impressions Based

Pay creators based on the views their content earns, with payouts tied to impression milestones.

Ad Performance

Ads Based

Reward creators on ad performance: spend, revenue, number of orders, or a flat fee.

Commission

Affiliate Based

Track sales with affiliate links, discount codes, or both.

Content

By Post or Retainer

Pay per piece of content, or keep creators on a monthly retainer.

Competition

Leaderboards

Run competitions where top-performing creators win bonus rewards.

Seeding

Product Seeding

Send free product in exchange for content, with no cash payout required.

Track what our customers are saying

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"Refunnel's automated collection is insane. Our team used to manually download every tag into Dropbox—we'd miss content constantly. Now it's all automated and we capture everything."
Ash
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"We had no system for tracking UGC—finding and organizing content was chaos. Refunnel gave us one searchable platform that saves our team hours weekly. It's now essential to how we operate."
Leanne
Two people outdoors holding up white-lidded shaker bottles with clear liquid inside, smiling in bright sunlight.
"No solution matched Refunnel's offering. We wasted hours digging through platforms, manual outreach, and tracking. Now it's centralized, saving us hours daily while growing our creator network immensely."
Myah Christensen
Display box of crunchy roasted edamame beans snack packets in various colors on a marble countertop with a pen holder and a small potted plant nearby.
"Refunnel transformed our chaotic content process. We now capture TikTok Shop UGC we couldn't access before, centralized everything in one dashboard, and eliminated constant upgrades with flat pricing."
Jason Ko
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj
“Before adopting Refunnel, our team struggled significantly with managing content we were tagged in across social media. We relied heavily on spreadsheets, making it difficult to efficiently analyze data, manage usage rights, and handle whitelisting requests for paid media campaigns. Refunnel addressed these critical pain points by offering an all-in-one, streamlined platform. From the moment we learned about it, we had confidence in its value—especially after the TikTok Shop integration made it indispensable for affiliate and organic social teams. Refunnel has dramatically improved our ability to collaborate seamlessly across organic social, influencer, and paid media teams, making our joint efforts more impactful and efficient. ”
White letter Z centered on a circular gradient background from blue to purple.
AvenueZ
Agency
“Capturing each and every social share was nearly impossible before we had Refunnel, not to mention collecting any real analytics on those shares. Now with Refunnel we never miss a tagged share, and obtaining usage rights is as quick and simple as just a couple of clicks. It has been invaluable, saving lots of time and effort”
Red circular badge with white text saying 'SAY YES TO MEAT'.
Carnivore Snax
Food and Beverages
“It was hard to track all creators posting and when. Refunnel made it super easy in terms of our seeding process and making sure people were posting about our product! We discovered Atif and refunnel from a referral and are very happy we did! What convinced us was accessible pricing in exchange for the awesome service we were getting. The positive changes we noticed were being able to track creator posts much easier!“
White uppercase letter G on a black circular background.
Gains in Bulk
Food and Beveragesj

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Join thousands of businesses already using our platform to manage their user-generated content and grow their brand.

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UGC Sourced
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Usage-Rights Secured
20K+
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