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The latest industry news, interviews, technologies, and resources.

How Custom Packaging Drives User-Generated Content and Social Sales

Custom Packaging That Drives Social Commerce and UGC Custom packaging transforms deliveries into shareable content opportunities. This guide covers the psychology behind unboxing content, design elements that encourage social sharing, and measurement strategies. Learn how branded packaging creates memorable experiences through strategic logo placement, unique structural designs, personalized inserts, and interactive features. Discover how to align packaging with brand identity, optimize for photography and video, incorporate sustainable materials, and track UGC performance through hashtags and social listening to maximize ROI from packaging investments.

UGC

Using Customer Testimonials for Marketing: Complete Strategy Guide

92% of consumers read reviews before purchasing, and businesses using testimonials see up to 34% higher conversions. This guide covers systematic collection processes, testimonial formats (ratings, text, video), strategic placement across marketing channels, rights management, performance measurement, and advanced deployment strategies. Learn to collect testimonials at peak satisfaction moments, display them throughout the customer journey, ensure legal compliance, and leverage social proof to build trust and drive measurable results.

(UGC) User-Generated Video Reviews Collection Trends in 2026

User-generated video reviews have become essential for e-commerce success in 2025, with brands seeing 29% higher conversion rates when incorporating UGC. The landscape is dominated by short-form content on TikTok, Instagram Reels, and YouTube Shorts, where authenticity trumps production value. Successful brands are shifting from celebrity influencers to micro and nano creators, integrating social commerce features, and leveraging AI for organization while maintaining human authenticity. The key to scaling UGC programs lies in eliminating submission friction, implementing ethical incentive systems, ensuring FTC compliance, and strategically repurposing content across multiple channels to maximize impact and ROI.

How to Create TikTok Shoppable Videos for Fashion Products That Convert

TikTok Shop drives billions in fashion sales through shoppable videos. This guide covers setup, product selection, creator partnerships, paid ads, and tracking to turn scrolls into conversions for fashion brands.

eCommerce Tips

Turn Customer Content into Ads: A Guide to UGC Licensing

UGC builds trust but requires proper licensing to use legally. This guide covers how to acquire usage rights, fair compensation, and scalable systems to protect your brand while respecting creators' work.

Best Practices for Sending Free Products to Influencers in 2026

Product seeding generates authentic UGC at scale with minimal upfront costs. This guide covers logistics, tracking, and ROI strategies to help eCommerce brands master influencer product distribution.

Top Software Tools to Create TikTok Shoppable Videos

TikTok Shop generated $26.2B in GMV in H1 2025, but most brands are drowning in content management. The problem isn't creating videos—it's tracking what your affiliates are posting. While you spend 90% of your effort making branded content, your affiliates are creating 10-100x more videos about your products. Without a system to capture, track, and repurpose that creator content, you're flying blind. Use TikTok's free native tools for creation, but invest in platforms like Refunnel to manage the avalanche of affiliate content—track GMV per video, secure usage rights, and repurpose winners across Meta Ads and other channels. Your affiliates are your secret weapon, but only if you have a system to leverage them.

Increase UGC Through Klaviyo & Refunnel: Step-by-Step Guide

Klaviyo is a great way to stay connected with your customers through email. In this tutorial, we'll demonstrate how to use Klaviyo Flows to increase UGC from your customers or your brand. Ready to get started?. Let's hop in!

TikTok Shoppable Video; The Complete Guide to Driving Sales Through Social Commerce

Learn how to create, optimize, and scale TikTok shoppable videos that convert casual viewers into customers. This comprehensive guide covers TikTok Shop setup, video creation strategies, product tagging, creator partnerships, performance tracking, and best practices for ecommerce brands leveraging user-generated content and social commerce to drive measurable sales through in-app purchasing.

The 7 Best UGC Review Collecting Tools

Compare top platforms for collecting authentic video testimonials that build trust and drive conversions. This guide reviews leading UGC apps including Refunnel, EmbedSocial, Vocal Video, Flowbox, Taggbox, Boast, and StoryPrompt—covering features, pricing, and integrations to help ecommerce brands choose the right video review collection solution.

eCommerce Tips

Refunnel integration with Shopify email

Refunnel enables you to add email placements to your Shopify notifications, which customers receive while shopping on your website.

Content Strategy

Content Rights Management for UGC; A Brand's Guide to Getting Permission and Using Content Safely

Learn how to legally secure, manage, and scale user-generated content permissions for your brand. This covers UGC rights management workflows, license terms, permission requests, copyright compliance, and common legal pitfalls to avoid when repurposing creator content for organic social and paid advertising campaigns.

eCommerce Tips

Scale Your DTC Brand Astronomically Through the Use of UGC and Refunnel

Direct-to-consumer brand strategy is a constantly shifting concept. However, in the era of social media, we can be sure of one thing — user-generated content presents huge opportunities for businesses.

eCommerce Tips

Get constant inflow of video reviews from your best customers on autopilot.

Refunnel enables you to setup rewards you want to pay customers for participating in UGC contest, and helps you automatically detect customer posts and manage payouts.