This playbook breaks down the exact UGC campaign Kyle Bergman ran at Swoveralls, the reverse seeding model that produced 420 pieces of content at $11.63 per post, including product and shipping.
![How Swoveralls Built a $11.63-Per-Post Content Machine Using Refunnel [Step by Step]](https://cdn.prod.website-files.com/6939880f513a246a7e1af0e3/6a0385d33a9343fc1a6817b1_Untitled%20(17).png)
This guide contains the exact frameworks, scripts, and systems used by operators who have actually scaled brands on the platform.
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