How Frostbuddy Generated 100M+ Impressions and $100K GMV with 1,700 UGC Videos on a $7,000 Budget using Refunnel.

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Frost Buddy is a US-based drinkware brand specializing in innovative, universal-fit can coolers and insulated beverage accessories.

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‍Founded with a mission to solve the "too many coolers" problem, Frost Buddy created the world's first universal can cooler that fits 12oz cans, slim cans, bottles, and 16oz tallboys, all in one product.

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The company has grown rapidly through retail partnerships with Target, Amazon, and direct-to-consumer sales, becoming a go-to brand for consumers seeking versatile, cup-holder-friendly drinkware.

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Frostbuddy competes in the premium drinkware space alongside brands like Yeti and Stanley, but differentiates itself through innovative multi-fit design and lifestyle-focused branding.

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They believe content creators are one of the most important pillars of their business success.

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Using Refunnel, Frost Buddy scaled their creator partnerships to generate 110 million views and $100K in sales through authentic, user-generated content.

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‍This is their story:

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Before Refunnel

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Before using Refunnel, Frostbuddy creator management was chaotic and manual. Everything was scattered across spreadsheets, emails and tools with no centralized system.

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1. Manual and Scattered Processes: Creator management was a manual nightmare. The team tracked outreach in spreadsheets, stored content links in one tool, managed payments in another, and kept creator communications across email, Instagram, and TikTok DMs. There was no way to see the full picture without spending hours piecing together data from five different places.

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2. Difficulty with Historical Data: TikTok analytics only let the team look back about 90 days, so they couldn't easily find or repurpose past promotional content or quickly reconnect with creators who'd performed well in previous campaigns.

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3. Sampling Was Limited and Unorganized: Sampling Was Scattered and Untracked: Frostbuddy sent product samples to creators, but had no system to track shipments, monitor who actually posted content, or measure which samples converted to sales. They were essentially sending products into the void with zero visibility into ROI or performance.

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How Frostbuddy Uses Refunnel

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1. Social Listening (Instagram & TikTok Shop): Once they connected Instagram and TikTok Shop to Refunnel, Frostbuddy got instant visibility into every brand mention across both platforms. They could see all historical videos, which creators posted them, and how each one performed—without spending hours searching hashtags. The best part? They could filter by content type, creator, hashtag, or whether a video was ready to run as an ad. Everything in one dashboard.

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2. UGC Rewards Campaign: Frostbuddy built a landing page in Refunnel and sent it to all their creators and past customers. The pitch was dead simple: make us go viral, get paid.
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Once creators registered and posted content, every video automatically showed up inside Refunnel. From there, the team could request usage rights, whitelist the best performers for whitelisting campaigns, and start building real relationships with creators who were crushing it.

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They paid based on CPM, so they didn't pay unless the content performed well.

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- Bronze (5000 impressions) $50

- Silver (7,500 impressions):  $75

- Gold (15,000 impressions):$150

- Platinum (30,000 impressions): $300

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Payments and impression tracking all happen inside Refunnel, giving you complete visibility into creator performance and costs in one place.

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This single campaign resulted in over 50 million impressions and 1,200 UGC ready pieces of Content.

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3. ‍One Click Whitelisting: From the thousands of videos Frostbuddy collected, they could identify top-performing creators and request usage rights directly in Refunnel. If they found a standout creator they wanted to run whitelisting ads with, they could send that request right from the platform, no back-and-forth emails, no leaving Refunnel, just one click. Inside Refunnel, they could also track every ad running from their creator programs and filter by ROAS, purchases, creator, CPM & more.

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The Results

Frostbuddy transformed Refunnel into their own content engine, a system that turns customers and creators into their biggest marketing asset.

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Here's what they built:

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• Collected 1,700+ authentic UGC videos through automated rewards campaigns
• Generated 100M+ impressions from creator content
• Spent just $7,000 to fuel the entire operation
• Identified and scaled winning whitelisting ads that wouldn't exist without this workflow
• Eliminated all manual tracking—from sample requests to ad performance, everything lives in one platform

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The result? A self-sustaining content machine powered by real customers, creators, and brand fans. The ads driving their growth today came straight from this system—ads they would have never found buried in spreadsheets and scattered DMs.

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Why Refunnel?

Building a content engine isn't a one-time setup—it's an ongoing system that needs to evolve with your brand. That's why we don't just hand you a platform and disappear.

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When you work with Refunnel, you get a true partner in building your creator program:

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We're With You Every Step:

• Onboarding support to set up your entire creator workflow
• Strategy sessions to design campaigns that actually convert
• Ongoing optimization as you scale from 100 videos to 10,000+
• Direct access to our team when you need guidance

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We Help You Build Your Content Engine: The brands winning with UGC aren't just collecting videos—they're building systems that continuously produce, test, and scale winning content. Refunnel gives you the infrastructure to turn your customers, creators, and fans into a self-sustaining content machine that feeds your ads, social channels, and landing pages.

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You're Not Alone in This: From your first creator outreach to scaling whitelisting campaigns that drive millions in revenue, we're here to help you build something that lasts. Because when you win, we win.

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