How Boomn Agency Powers Shoppable Feeds, Content Tracking & Product Seeding Using Refunnel
How Boomn Agency consolidated three content tools into one — and started driving an 8.42% CTR on shoppable feeds within days of switching.
Boomn is a multi-brand DTC ecommerce agency running creative, paid, and content operations across roughly a dozen brands at any given time, plus their own portfolio of in-house brands. In this case study, we'll walk through how their content team uses Refunnel to power two of those brands, Vellora and Glimmr.
Audrey runs a two-person content team inside Boomn's broader creative org. Between the two of them, they support content operations for 5–6 brands actively running TikTok Shop and seeding programs.
That's the constraint shaping everything you're about to read: a small team, a lot of brands, and no time to log into seven different dashboards every morning.
Before Refunnel
Before Refunnel, Boomn was running Vellora's shoppable feed and content tracking through one of our competitors, but their experience was not good.
1. The Tool Kept Breaking, Quietly
The biggest issue was that the platform just stopped working at random.
"I'd log in and it'd be like, okay, it just didn't pull content that day," Audrey said.
Some days the feed populated. Some days it didn't. There was no obvious pattern, no warning, and no notification when something went wrong.
On top of that, the platform repeatedly logged her out. Audrey was reconnecting the integration multiple times a month.
2. Customer Support Disappeared
At some point during Boomn's time on the platform, our competitor shifted its customer service to AI.
From Audrey's perspective, this meant fixes stopped happening. Reporting a glitch went into a void.
"It was kind of impossible to get anything fixed," she said.
For an agency running production content workflows on the platform, this was not acceptable.
3. They Killed Shoppable Feed Entirely
The final straw came when our competitor sunseted their shoppable feed product altogether without a real heads-up to the customers.
This happened right as Boomn was preparing to launch shoppable feed for Glimmr.
Suddenly, a tool they'd planned to use was no longer an option, and the brand's CEO needed an answer fast.
"We needed shoppable feed, because they just stopped doing it out of nowhere," Audrey said.
4. Shoppable Feed Content Tracking
Some days content pulled in. Some days it didn't.
Combined with the constant logout loop, the team couldn't trust the data they were seeing.
If a creator posted on a Tuesday and the integration happened to be disconnected, that post never got captured and there was no way to know what was missing.
How Boomn Uses Refunnel
1. Shoppable Feed (Glimmr): Audrey set up shoppable feed widgets across Glimmr's product pages, each with a different curated mix of UGC. Some of the videos in rotation are 3 years old, kept in the lineup because they still convert.
2. Content Tracking on TikTok and Instagram (Vellora & Glimmr): Refunnel pulls in every brand mention, paid creator posts, seeded creator posts, and organic customer tags across TikTok and Instagram for both brands. Audrey doesn't have to manually scrape profiles; the content shows up automatically and stays searchable.
3. Favorites & Collections: Within Refunnel, you can create collections based on specific criteria
Two layers of curation:
- Collections group content by product or campaign and feed directly into the shoppable widgets on the site (one collection per hero product).
- Favorites is Audrey's personal layer for evergreen content, organized by year (2025, all-time).
She filters the tracked content library by creator.
"I usually am looking for a specific influencer" and by post type when she remembers the format but not the creator.
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4. Seeding Landing Page (Vellora): Vellora used Refunnel's seeding landing page to capture creator signups, automatically send them products, and track whenever they posted. All through a single URL and a dedicated dashboard for that product seeding campaign
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The Results
Glimmr's shoppable feed had only been live a few days when we spoke with Audrey, but the early read was already clear.
The HydraGloss product page was clocking an 8.42% CTR on the widget, with $300+ in attributed sales in the same window, sales that, in Audrey's words, "otherwise, wouldn't be there."
Beyond the direct revenue, the bigger win has been operational.
Audrey's stack went from three separate platforms to one "it just has everything. Instead of three different platforms, we're using one" and after our competitors experience, the thing she values most isn't a specific feature, it's the absence of surprise.
"There's no surprises, like, suddenly they're getting rid of something, or adding something that just doesn't make sense. No added fees for stuff, like, randomly."
For a 2-person content team supporting multiple brands, that kind of predictability is what makes a tool actually trustworthy.
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