The 7 Best UGC Review Collecting Tools
Compare top platforms for collecting authentic video testimonials that build trust and drive conversions. This guide reviews leading UGC apps including Refunnel, EmbedSocial, Vocal Video, Flowbox, Taggbox, Boast, and StoryPrompt—covering features, pricing, and integrations to help ecommerce brands choose the right video review collection solution.
User-generated video reviews have become essential for building trust and driving conversions in today's digital marketplace. With consumers increasingly relying on authentic peer testimonials before making purchase decisions, businesses need efficient tools to collect, manage, and showcase these powerful social proof assets. This comprehensive guide explores the most popular tools for collecting user-generated video reviews and helps you choose the right solution for your business.
Understanding User-Generated Video Reviews
User-generated video reviews are authentic testimonials recorded by real customers sharing their experiences with your products or services. The visual and emotional impact of seeing real customers share their success stories creates powerful social proof that drives purchasing decisions.
Businesses using video testimonials report significant improvements in conversion rates, because unlike professionally produced marketing videos, these reviews capture genuine reactions and honest feedback that resonate with potential buyers.
The power of video reviews lies in their authenticity. When prospects see real people demonstrating products and sharing unscripted opinions, trust builds naturally. Video format adds emotional connection and credibility that text reviews simply cannot match.
Now, collecting these testimonials manually can be time-consuming, technically challenging, and not give the best ROI relative to the time investment. Specialized video review tools solve this problem by streamlining that entire process and making it nearly entirely hands-off.
These video review platforms offer several advantages over traditional collection methods. From eliminating technical barriers for customers, to providing editing tools to enhance raw footage, and even integrating with existing marketing channels. These tools turn what was once a complex production process into a simple, scalable system.
How to Choose the Right Video Review Tool
Selecting the optimal platform depends on your specific business needs, technical requirements, and budget constraints.
For example, for mid-size or larger E-Commerce businesses, tools that integrate directly with shopping platforms that can syndicate reviews across retail channels are key. Refunnel particularly stands out for brands running affiliate programs or product seeding campaigns, offering TikTok Shop tracking and automated reward systems that traditional testimonial tools lack.
These platforms understand e-commerce workflows and provide features specifically designed for online sellers. On the other hand, small businesses and startups would do better with a less expensive or even free tool to start collecting reviews without major investment. As your needs grow, you can upgrade to more sophisticated platforms.
If you’re especially focused on social commerce leveraging Instagram, TikTok, and social platforms as primary UGC sources, your best option is hands down Refunnel. The automated capture and rights management features eliminate manual processes while the affiliate tracking provides visibility into creator performance.
Top Tools for Collecting User-Generated Video Reviews
Refunnel
Best For: E-commerce brands serious about UGC collection.
Refunnel is the UGC platform specifically designed for e-commerce brands that want to capture, manage, and monetize user-generated video content at scale.
Unlike other testimonial collection tools, Refunnel focuses on the complete content lifecycle. From social listening to find the people talking about you, to acquiring usage rights in one click as opposed to a long process, to tracking performance, automating rewards and more.
What Makes It Different: While most video review tools focus solely on collection, Refunnel eliminates bloat by combining multiple functions into one platform: UGC capture, rights management, affiliate tracking, email collection, and performance analytics. The automated reward system incentivizes high-quality content while the built-in whitelisting feature lets you immediately deploy your best customer videos into paid advertising campaigns.
Key Features:
- TikTok affiliate tracking with performance leaderboards
- Direct email and SMS list building from social channels
- Automated product seeding and UGC reward campaigns
- Engagement analytics showing which video assets perform best
- Built-in usage rights management with 1-click whitelisting for ads
- Timed content challenges with customizable incentives to drive participation
- All with unlimited content capture from unlimited creators at a fixed monthly price
- Advanced social listening of every mention and Instagram Story from your community
Pricing: Check out our pricing page for the most up to date information.
The platform particularly excels for brands leveraging TikTok Shop and Instagram, offering specialized tracking and leaderboards that help you identify your top-performing creators and understand their impact on sales. By automating both the collection and compensation processes, Refunnel turns UGC generation from a manual, time-intensive task into a scalable growth engine.
EmbedSocial
Best For: Multi-location businesses, marketing agencies, and e-commerce brands needing scalable UGC management.
EmbedSocial provides an all-in-one UGC platform designed for multi-location brands and agencies managing content at scale. The platform combines social listening, reviews management, and UGC collection with a focus on automation and ease of implementation.
Key Features:
- 140+ pre-built widget templates
- AI-powered review response system
- Shoppable UGC widgets with product tagging
- Multi-location reviews management dashboard
- Customizable video testimonial collection forms
- Automated collection from all major social platforms
- Rights management with automated permission requests
- Advanced analytics tracking conversions and revenue impact
Pricing: Plans available with 7-day free trial; specific pricing based on business size and needs
What Makes It Different: This tool emphasizes automation and speed, offering features like customizable review forms, which can be embedded anywhere from product pages to email campaigns. The multi-location dashboard proves particularly valuable for brands or agencies managing numerous physical locations or multiple client accounts from a single interface.
Vocal Video
Best For: Mid-sized to enterprise businesses looking for professional-quality testimonials without hiring a video production team
Vocal Video stands out as a comprehensive solution for businesses serious about collecting high-quality video testimonials. The platform provides an end-to-end system that handles collection, editing, and publishing in one streamlined workflow.
Key Features:
- Integration with major marketing platforms
- Built-in transcription and subtitle generation
- Over 45 industry-specific templates to jumpstart your collection campaigns
- Automated video editing with themes that add branding, music, and graphics
- Question-by-question recording structure that keeps respondents on message
Pricing: Free plan available with limited features; paid plans start around $99/month when billed annually.
What Makes It Different: The platform's automated theme system is impressive. It transforms raw customer footage into polished, branded videos before you even log in to review responses. This feature alone saves hours of editing time while maintaining professional quality.
Flowbox
Best For: Mid-sized to enterprise e-commerce brands focused on visual commerce and social proof
Flowbox is a visual commerce platform that helps brands leverage user-generated content throughout the entire customer journey. The platform focuses on collecting and displaying social media content, including video reviews, to drive online sales.
Key Features:
- AI-powered visual search and product linking
- Multi-product linking for shoppable experiences
- Media rights framework for managing usage permissions
- Automatic content collection from the major social platforms
- Dynamic content flows that update automatically based on tags
- Advanced analytics showing revenue impact per piece of content
- Integration with major e-commerce platforms including Shopify, VTEX, and Magento
Pricing: Custom pricing based on business needs; free installation available for Shopify
What Makes It Different: The platform particularly excels at transforming social media content into interactive shopping experiences, with features like multi-product linking that allow customers to purchase directly from UGC displays. The AI recognition feature automatically identifies products in user-generated content, streamlining the tagging process.
Taggbox
Best For: Businesses wanting an all-in-one solution for multiple content types beyond just video reviews
Taggbox operates as a comprehensive social media aggregator and UGC platform that collects content from over 20 platforms. While not exclusively focused on video reviews, it offers robust capabilities for gathering and displaying video testimonials alongside other forms of user-generated content.
Key Features:
- Shoppable gallery functionality
- Built-in rights management system
- Integration with major CMS platforms
- Customizable display widgets with 140+ templates
- AI-powered content moderation and profanity filtering
- Review collection via QR codes, links, and CTA buttons
- Analytics tracking for impressions, clicks, and engagement
- Content collection from 20+ social media and review platforms
Pricing: Plans start at $24/month with a free trial available; custom enterprise plans are also offered
What Makes It Different: They stand out through their versatility rather than specialization. The platform handles text reviews, photos, videos, and social media posts equally well, which makes it ideal for brands that want comprehensive UGC management. Their Review Hub feature allows businesses to collect visual UGC through multiple touchpoints like websites, digital screens, and emails; useful for brands that don't rely solely on social media for customer content.
Boast
Best For: Businesses prioritizing review volume and automated distribution, over video editing control.
Boast is an all-in-one solution to testimonial collection. It gathers everything from written reviews, star ratings, and even video testimonials through a single platform. The tool automatically syndicates content to your website, making it ideal for businesses wanting comprehensive review management.
Key Features:
- Direct website integration with widgets
- Quick deployment for fast-growing companies
- Simple video capture without editing capabilities
- Automated email campaigns for review requests
- Multi-format testimonial collection (text, star ratings, video)
What Makes It Different: Videos collected through Boast attach directly to written reviews with minimal editing options. This toolroach works well for displaying authentic customer reactions but offers limited flexibility for creating polished marketing assets from the raw footage.
StoryPrompt
Best For: Businesses whose customers may be hesitant about recording video testimonials
StoryPrompt focuses on making video recording as comfortable as possible for respondents who might feel camera-shy. The platform includes thoughtful features that reduce recording anxiety while maintaining quality.
Key Features:
- Automatic transcription and captioning
- Simple link sharing for easy distribution
- Built-in teleprompter to guide respondents
- No login or tool download required for respondents
- Multi-step prompts that break complex questions into manageable parts
What Makes It Different: The teleprompter feature particularly benefits respondents who want guidance but might freeze when facing a camera. However, StoryPrompt's limited editing capabilities mean you may need external tools for polishing final videos.
Best Practices for Collecting UGC Video Reviews
These are seven of the best User-Generated Content collection tools on the market right now. But the right one is only part of the equation. Successful video review collection requires strategic implementation.
For example, when the client gets the request for review, how easy it is to make them, and what would be in it for them, all factor into how many and how good your UGC reviews are at scale.
You should request reviews when customer satisfaction peaks. Which is usually shortly after a successful milestone with the product.That could be a few days after it arrives, like a piece of clothing, or it could be after the first win for a SaaS tool. You could set up automated triggers based on customer actions to ensure optimal timing.
In combination with that, minimize the friction as much as possible. This includes writing clear instructions, making focused questions and ensuring your recording process works seamlessly on mobile.
Provide helpful prompts and talking points while encouraging customers to speak naturally; but stay away from scripts no matter what, as these end up hurting your cause more than helping it. And keep in mind that every extra step makes people fall off. Short and sweet is better.
Consider providing discounts, exclusive content, or entry into prize drawings for customers who submit video reviews. But keep things clean and ethical, programs like these can boost participation without killing authenticity.
Finally, as redundant as this will sound, remember to remind people that start (but don't complete) reviews to come back. Implement multi-touch campaigns, with reminder sequences, to make sure that people come back to finish what they started. That way, you’ll see your completion rates increase exponentially.
Choosing Your Video Review Solution
The right collection platform will transform what could be a complex, time-consuming process into an automated system that consistently generates valuable marketing assets.
For e-commerce brands serious about scaling UGC, Refunnel is the best overall. Offering a comprehensive solution that goes beyond basic collection to include affiliate tracking, automated rewards, rights management, and performance analytics. All at a predictable fixed price. And the focus on social commerce and automated workflows makes it particularly valuable for brands building community-driven growth strategies.
For businesses just beginning their video testimonial journey, starting with free or low-cost options like Vocal Video's free tier or Boast provides a risk-free way to test the waters. As you experience the impact of video reviews on conversions and customer trust, upgrading to more feature-rich platforms becomes a natural next step.
Ultimately, the best video review tool for your business depends on your specific needs, budget, and growth goals. By understanding the available options and evaluating them against your requirements, you can select a platform that turns customer satisfaction into your most powerful marketing asset.
Frequently Asked Questions
1. What are user-generated video reviews?
User-generated video reviews are authentic testimonials recorded by real customers sharing their experiences with products or services. Unlike professionally produced marketing content, these reviews feature genuine customers speaking in their own words about their satisfaction, challenges, and results. Video format adds facial expressions, tone, and demonstrable product usage that text reviews cannot convey, creating powerful social proof that influences purchasing decisions.
2. Why should businesses use video review tools?
Video review tools streamline the entire testimonial collection process, removing technical barriers that prevent customers from submitting reviews. These platforms provide simple recording interfaces that work on any device, eliminating the need for special equipment or technical knowledge. Beyond collection, video review tools offer editing tools, branding options, and distribution features that transform raw customer footage into professional marketing assets. Businesses using these specialized tools collect more reviews, publish content faster, and achieve better results than those relying on manual processes.
3. How do I choose the right video review tool for my business?
Choosing the right platform starts with understanding your specific needs and constraints. Consider your budget, technical requirements, and volume expectations. E-commerce businesses benefit from platforms with shopping cart integration and retail syndication capabilities. Service businesses may prioritize editing tools and storytelling features. Small businesses often start with free or low-cost options, upgrading as needs grow. Evaluate the customer recording experience carefully—simpler processes yield higher response rates. Finally, ensure the platform integrates with your existing marketing tools to maximize the value of collected reviews.
4. Are there free options available for collecting video reviews?
Several platforms offer free plans for collecting video reviews, though with limitations on features and volume. Vocal Video provides a free tier that includes basic collection and publishing capabilities with restrictions on monthly video output. Boast offers free functionality for businesses just starting with testimonial collection. Generic tools like Loom, while not specifically designed for testimonials, can work for informal video collection on tight budgets. However, free plans typically include branding watermarks, limited editing options, and restricted storage or publishing capabilities. For businesses serious about leveraging video testimonials at scale, paid plans quickly justify their cost through professional features, unlimited collection, and time-saving automation.
5. Can these tools integrate with existing marketing tools?
Modern video review platforms prioritize integration with popular marketing and e-commerce tools. Most platforms connect with major e-commerce platforms like Shopify, WooCommerce, and Magento, enabling automated review requests after purchases. Email marketing integrations with tools such as Klaviyo, Mailchimp, and HubSpot allow businesses to incorporate video testimonials into automated campaigns. CRM integrations with Salesforce and similar systems help sales teams access relevant testimonials during prospect conversations. Social media sharing capabilities enable quick distribution across Facebook, Instagram, and other channels. When evaluating platforms, verify that critical integrations exist for your specific tech stack. Enterprise platforms like Bazaarvoice and Yotpo offer the most extensive integration libraries, while smaller platforms focus on the most popular tools.
